WURX MEDIA · EST. 2023·$100M+ GENERATED·40 FULL-TIME OPERATORS·Q1 2025 FASTEST-GROWING BRAND·BILLIONS OF VIEWS·13,000 WORDS·66 PAGES·FREE·WURX MEDIA · EST. 2023·$100M+ GENERATED·40 FULL-TIME OPERATORS·Q1 2025 FASTEST-GROWING BRAND·BILLIONS OF VIEWS·13,000 WORDS·66 PAGES·FREE·

The old
D2C playbook
is dead.

Three years. Thirteen thousand words. Everything I learned scaling D2C brands past $100M on TikTok Shop, written down so you don't waste the next eighteen months figuring it out the hard way.

  • $100M+
    generated for brands
  • 7-fig
    multiple brands scaled
  • 2B+
    views across client brands
  • 1st
    Q1 '25 fastest-growing

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Million Dollar Months — A Founder's Guide to Winning on TikTok Shop
02What's inside
§ 01The Mindset
  • Why the old D2C equations no longer work
  • Why every brand today is a media company
  • How TikTok is the cheapest CAC reducer in the game
  • Why organic content is the most powerful TOF driver
§ 02The Execution
  • How to structure offers that convert
  • How to scale through affiliates
  • How to build your TikTok team
  • How to launch and sustain momentum
  • How to use lives as a BOF conversion engine
  • How to build a creator community at scale
© Rajil Wasif · Wurx Media“The only thing that is doing the thing is doing the thing.”